A client asks who actually runs the email platform behind their inbox, and on the base Atriomail plan the honest answer is visible right on the sign-in screen: Atriomail does. For a reseller trying to look like the primary vendor rather than a pass-through, that platform name on the panel is the actual friction point, not price or feature gaps. Atriomail's white-label add-on exists to remove it, but it does not remove it everywhere, and knowing exactly which screens change before you pitch it to a client is the difference between a clean sell and an awkward correction three weeks later.

This guide covers what the paid white-label add-on on Atriomail actually changes on your branded hostname, what deliberately stays neutral, what you need ready before our team sets it up, and how the numbers work once you're paying for it on top of the $1.39 per mailbox base price.

Table of Contents

Key Takeaways

AreaWhat to know
Is it included in the $1.39 priceNo. White-label is a separate paid add-on on top of the per-mailbox price, never folded into it
What it costsA one-time setup fee plus a monthly subscription, per branded domain; not published, contact sales for current pricing
What changes on your hostnameThe control panel shows your product name and favicon; help center pages show your logo
What stays neutralRaw message headers, the webmail interior, payment pages, system emails, and some platform legal documents
PrerequisiteYou need to control DNS for the hostname you want branded, so our team can point it at the panel
WHMCS charge lineStays titled "AtrioMail mailboxes" in WHMCS regardless of whether the account is white-labeled

White-label is optional, not a prerequisite. Every Atriomail mailbox already runs on your client's own domain at $1.39 per mailbox per month, 15 GB included. Creating the account is free and needs no card, though mailboxes are billed from the first one. The white-label add-on only changes whose name is on the control panel.

Create a free account   See pricing

Who This Is For

Resellers, agencies and MSPs who already sell Atriomail mailboxes under a client's own domain and want the control panel itself, the screen the client signs in to manage their mail, to carry the reseller's product name instead of Atriomail's. It matters most once you're fielding the "what platform is this" question from clients, which usually starts somewhere past a handful of client domains. If you're managing email across a growing client book, this is typically the point where branding comes up, and it's a separate decision from how reseller email hosting itself is priced and billed.

What You Need Before You Start

  • Control of DNS for the hostname you want to use, for example panel.yourcompany.com. Our team sets that hostname up once you point it correctly; you need to be able to make DNS changes for it yourself.
  • A decision on your product name and a favicon to show on the panel and help center pages.
  • A support email address, if you want the contact-support links on your hostname to point to you instead of Atriomail.
  • Your own Terms of Service, Privacy Policy and Cookie Policy, if you want clients to accept them at sign-up on your hostname. Our Acceptable Use Policy, Data Processing Agreement, Refund Policy and Billing Terms still apply alongside them either way.
  • An existing mailbox book worth branding. Domains and mailboxes already work, and are billed, the same way with or without white-label; the pricing page covers the base per-mailbox math you're adding this on top of, and the guide to domain management and branding covers the parts of setup that happen before you'd even consider the add-on.

If you haven't set up an Atriomail account yet, create one first and run a handful of client domains under the base $1.39-per-mailbox price before you request the white-label setup. White-label is much easier to evaluate against a book you're already billing than against a hypothetical one, and none of the prerequisites above change once you decide to add it.

What Your Branded Hostname Actually Shows

Once you control DNS for your hostname and our team has set it up, clients who sign in on that hostname see the Atriomail control panel with your product name and favicon in place of Atriomail's, not a different product, the same panel, rebranded. The help center pages linked from that panel carry your logo too. Clients who register on your hostname see your product name on the sign-up confirmation page, and if you've prepared your own Terms of Service, Privacy Policy and Cookie Policy, they accept those instead of ours at that point (our Acceptable Use Policy, Data Processing Agreement, Refund Policy and Billing Terms still apply underneath, regardless).

Atriomail control panel dashboard showing domain verification status, DNS records to configure, and IMAP and SMTP connection settings

The Atriomail control panel exactly as it appears on Atriomail's own hostname. On your branded hostname, this same layout shows your product name and favicon in place of what's pictured here.

This is the core of what the white-label email model is actually selling: not a different piece of software, but the same reliable panel your clients already use, with your name on it instead of a vendor's. For agencies already thinking through how to set up branded email for clients, the hostname is the one piece that requires our team's involvement rather than being purely self-service.

Ready to put your name on that dashboard? The white-label add-on is a separate subscription on top of your per-mailbox price, billed per branded domain. Our team sets up your hostname once you control its DNS and can point it where we tell you.

See pricing   Talk to the team

What Stays Neutral, and Why That's Worth Knowing Upfront

The honest answer to "will my clients ever see Atriomail" is: on your hostname, the control panel carries your product name and favicon, but some layers stay neutral or still show the underlying platform. Raw outgoing message headers, the interior of webmail itself, payment pages, system emails, and some platform legal documents fall into that category. We tell resellers exactly which layers apply to their setup before they launch, rather than leaving it to be discovered later.

Atriomail billing screen showing itemized per-mailbox charges for the current billing period

The billing screen inside the panel. Payment pages are one of the layers that stay neutral regardless of white-label branding.

A few specifics worth knowing going in. Certificates for your branded hostname are set up by our team during onboarding, not generated automatically the moment DNS resolves. Your clients' mail server hostname can also be your own, for example mail.yourcompany.com; the panel shows it in the DNS setup dialog and in the migration form clients use when moving mail in, covered in more detail in the agency playbook for step-by-step migrations, and DNS automation publishes it once it resolves to our mail server. That mail server still runs on shared infrastructure underneath, whether the hostname pointing at it is ours or yours.

One detail that surprises resellers who bill through WHMCS: white-label branding and WHMCS billing are separate systems. The recurring charges the Atriomail WHMCS module creates stay titled "AtrioMail mailboxes" on the client's WHMCS invoice no matter how the control panel itself is branded. If a client only ever sees WHMCS and never signs in to the panel directly, that line item is where the Atriomail name shows up regardless of the add-on.

Turning Off Live Chat and Setting Your Own Support Address

Two smaller controls round out the branded hostname. Atriomail's live chat bubble is on by default inside the panel; on your branded hostname, you can switch it off so clients only contact you rather than reaching Atriomail support directly. Separately, if you set a support email address, the contact-support links on your hostname (the sign-up confirmation page and the help center pages) point to it instead of Atriomail's address. System emails are not covered by that redirect.

Support itself, whether a client reaches you or reaches Atriomail, runs during business hours rather than around the clock, on every account regardless of branding. That's worth setting expectations around before a client assumes a rebranded panel means a different support model underneath it.

What This Means for Your Business

On a 200-mailbox book billed at $5.00 per mailbox per month, you pay Atriomail $278.00 a month (200 times $1.39) and collect $1,000.00 from clients, leaving $722.00 a month above wholesale, before card fees, support time and any white-label add-on fee. That base math doesn't change when you add white-label. What changes is one more line: the add-on's one-time setup fee and its own monthly subscription, charged per branded domain, on top of that $278. Because the amount isn't published here, work out your own break-even from your actual numbers; contact us or email sales@atriomail.com for current add-on pricing before you quote a client on it.

What the add-on buys isn't more margin per mailbox, it's fewer moments where a client's attention lands on a vendor name instead of yours. If every new client who asks "what platform is this" costs you an email explaining the relationship, removing that question at sign-up is worth more the larger your branded book gets. For a handful of domains it's rarely worth the extra line item; for a reseller running dozens of client domains on usage-based pricing, the calculation usually looks different.

Work out your own numbers before you quote a client. The per-mailbox math stays the same with or without white-label; only the add-on's setup and monthly fee change what you need to charge to keep your margin.

Work out your margin   Talk to the team

Limits to Know

  • White-label is a separate paid add-on. A one-time setup fee plus a monthly subscription, per branded domain, on top of the per-mailbox price. It isn't published; contact sales for current pricing.
  • You need to control DNS for the hostname you want branded. Our team sets it up once you point it correctly; there's no self-service option that skips this.
  • The branding covers your product name, favicon and logo, not a full re-theme. It doesn't extend to brand colors, the webmail interior, payment or checkout pages, system emails, or some platform legal documents; raw outgoing message headers also stay unchanged.
  • Certificates are set up by our team during onboarding, not generated automatically the moment DNS resolves.
  • WHMCS billing is a separate system from panel branding. The recurring charge line the module creates stays titled "AtrioMail mailboxes" regardless of white-label status.
  • Support runs during business hours, not round the clock, whether a client reaches you or reaches Atriomail directly.

Frequently Asked Questions

How much does the white-label add-on cost?

It's a separate subscription from the per-mailbox price: a one-time setup fee plus a monthly fee, billed per branded domain. We don't publish the amount here because it depends on your setup; contact us or email sales@atriomail.com for current pricing.

Will my clients ever see the name Atriomail?

On your branded hostname, the control panel carries your product name and favicon, and the help center pages carry your logo. Some layers stay neutral or still show the underlying platform, including raw message headers, the webmail interior, payment pages, system emails, and some platform legal documents. We confirm exactly which apply to your setup before you launch.

Do I need to control DNS for my hostname to use white-label?

Yes. You choose the hostname, for example panel.yourcompany.com, and you need to be able to make DNS changes for it. Our team points it at the control panel and sets up a certificate for it during onboarding.

Can I stop clients from contacting Atriomail support directly?

The live chat bubble inside the panel is on by default; you can switch it off on your branded hostname so clients only contact you. If you set a support email address, the contact-support links on the sign-up confirmation page and help center pages point to it too. System emails aren't covered by that redirect.

Does going white-label change how WHMCS bills my clients?

No. Panel branding and WHMCS billing are separate systems. The recurring charges the Atriomail WHMCS module creates stay titled "AtrioMail mailboxes" on the client's invoice whether or not the account is white-labeled.

Is white-label billed per account or per domain?

Per branded domain. If you're branding more than one hostname, for example separate panels for two different sub-brands, each one carries its own setup fee and monthly subscription.

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